Dawn Layer

Director of Marketing

As Director of Marketing with Families, Inc., Dawn Layer is responsible for overseeing marketing, public relations, and advertising for our eleven outpatient clinics and the counties they serve. In addition to business development, Dawn coordinates special events, both externally and internally.  She joined Families, Inc. in May, 2003.

Although she received her B.S. in Business with an emphasis in Human Resources, from Arkansas State University, she has spent her entire career in the marketing field. Dawn has marketed for a variety of industries including financial, non-profit, and manufacturing, but has primarily focused on healthcare.

Dawn loves her community of Jonesboro and stays actively involved in it.  She has served on the Board of Directors of the Jonesboro Chamber of Commerce, and was the long-time Chair of the A-State Committee. In addition she served for a number of years on the House Corporation Board of Chi Omega-Omicron Zeta Chapter at ASU, and on the board and as President of the American Advertising Federation-Northeast Arkansas Chapter (AAF-NEA).  Dawn is a Life Member of the Junior Auxiliary of Jonesboro and a regular blood donor.

Dawn and her husband, Dennis, have one daughter, Callie (husband Dustin Kellums), who is a Pharmacist in Jonesboro, AR. They welcomed their first grandchild, Benjamin Thomas, in September, 2017. They are active members of First United Methodist Church and love to follow the A-State Red Wolves.